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Corporate event planning · marketing
I produce events that are unforgettable& ROI-driven.
From executive summits and ABM hospitality to trade-show booths, memorable experiences engineered to move real business metrics.
From executive summits and ABM hospitality to trade-show booths, memorable experiences engineered to move real business metrics.
With over eight years of marketing and event experience, I specialize in branding, strategy, vendor relationships, and virtual & onsite event program management.
My passion is crafting tailored event experiences that align with each client's goals, from flagship executive summits and ABM hospitality dinners to trade-show booths and recruiting events, all engineered to drive measurable business results.
I run events as programs, not one-offs: building the playbooks, run-of-show SOPs, and repeatable systems that keep delivery flawless as programs scale across teams, vendors, and geographies. I've delivered this way in-house, at agencies, and as a freelancer for brands including Amazon Web Services, Arduino, and Muud Health, alongside partners like Stripe and GGWP.
To transform corporate gatherings into unforgettable brand experiences, where every detail, from concept to execution, drives connection, engagement, and real business outcomes.
Full-cycle planning, logistics, vendor and budget management for conferences, summits, and recruiting events.
Trade-show booths, stage production, signage, and branded environments that command attention on the floor.
Interactive activations, demos, and giveaways that make your brand the moment people remember.
Pre-show campaigns, live social coverage, recap content, and post-event nurture that extend the ROI.
End-to-end event program management with documented playbooks, run-of-show SOPs, and repeatable processes that scale across teams, vendors, and geographies.
The full range of corporate experiences I design and deliver.
Every event starts with the business goal, audience, message, and the metric we're moving.
Experiences designed around how attendees think, move, and connect on the floor.
Booths, stages, and branded environments executed with precision and polish.
Demos, activations, and moments that turn foot traffic into real conversations.
Real programs, real numbers, a look at events I've delivered.
Designed and ran a developer hackathon for AWS, bringing 147 builders together to solve real challenges on AWS. I owned promotion, registration, run-of-show, sponsor coordination, and the on-site experience, turning a high-energy build event into brand awareness, community growth, and a strong pipeline of qualified leads.
Curated closed-door executive programs for senior leaders, a CFO roundtable on AI strategy for finance leaders in Toronto (capped with a premium suite at the Maple Leafs game) and an ISV precision-ABM activation at Web Summit Vancouver. Thought leadership, peer dialogue, and deep account engagement.
Led Arduino's exhibition presence at CES: booth concept, build logistics, product demos, staffing, and lead capture. I turned a high-traffic show floor into qualified pipeline through interactive demos, coordinated pre-show outreach, and a booth experience designed to stop foot traffic and start conversations.
Managed the booth experience and activations at AWS re:Invent, demo bar, session promotion, and week-long on-site engagement. I coordinated cross-team logistics, staffing, and content to capture and nurture leads across one of the largest cloud conferences in the world.
Designed and ran a series of virtual job fairs for AWS on the Brazen platform, custom employer booths, live chat and video interviews, resume-database access, and full analytics, delivered entirely online for candidates anywhere. I built the employer and student playbooks, managed vendor onboarding, and drove attendance through targeted campaigns and personalized outreach.
Events don't stand alone. I wrap every event in a full marketing motion so the impact lasts long after the doors close.
Following +30% · engagement +15% · CTR +20%
Targeted paid campaigns that fill the room
Open rates +25% · click-through +20%
Logos, brand systems, decks, and event collateral that keep every touchpoint on-brand.
Goals, audience, budget, and the success metrics that define the win.
Theme, booth and stage design, content plan, and run-of-show.
Vendors, build, staffing, travel, and every operational detail.
Flawless on-site delivery, lead capture, and a clear ROI report.
"Amazing location, quality hospitality, and really great content. The networking was bolstered by the setting, really an A+ experience."
"An incredibly well-curated day. I really appreciated the opportunity to connect with so many forward-thinking leaders."
"More interactive, more applicable, and adaptive in format. Very informative with excellent networking and idea sharing."
Every event I run is built to move a business metric, not just fill a room. From executive attendance to influenced pipeline, here's the impact of the programs I've delivered.
How pricing works, every event is scoped to its budget and complexity. Fully customized per engagement.
Strategy through execution, no handoffs, no gaps.
Flagship events for AWS, Arduino, Stripe, CES & re:Invent.
Every event tied to leads, pipeline, and real numbers.
I scale to your scope, from one booth to a full program.
Tell me about your event, or ask a question, and I'll reply within two business days with availability, next steps, and a tailored proposal.
Send the form or drop me a note, the more context, the better.
We hop on a quick call to align on goals, audience, and scope.
You get a custom plan and investment built around your event.
