Arduino at CES, Las Vegas

Led Arduino's exhibition presence at CES, owning booth concept, build logistics, product demos, staffing, and lead capture. The goal: cut through the noise of the industry's largest consumer-tech show and convert high foot traffic into real, qualified conversations.

01The Challenge

CES is overwhelming, thousands of booths competing for the same attention. Arduino needed a presence that reflected its open-source, maker-first brand while driving measurable pipeline, not just booth traffic.

02My Approach

• Designed an on-brand booth and demo experience with clear zones for IoT, maker, and education audiences.
• Managed build logistics, shipping, staffing, and run-of-show end to end.
• Coordinated pre-show outreach to drive target attendees to the booth, with structured on-site lead capture for clean follow-up.
• Built the experience as a repeatable playbook across Arduino's event calendar.

03The Results

Arduino's booth presence enabled 80+ partners and built $1.1M in pipeline, strengthening industry visibility, partner relationships, and reach across multiple geographies.