AWS re:Invent, Booth Experience

Managed the booth experience and activations at AWS re:Invent, from the demo bar to session promotion and week-long on-site engagement, coordinating cross-team logistics, staffing, and content to capture and nurture leads at scale.

01The Challenge

re:Invent draws tens of thousands of attendees across a week. Standing out, and capturing usable leads at that scale, requires tight coordination and a booth that keeps people engaged day after day.

02My Approach

• Ran the demo bar and on-floor activations, keeping the booth active and staffed across the full week.
• Promoted sessions and drove booth traffic through coordinated content and outreach.
• Coordinated cross-team logistics, staffing schedules, and lead-capture flows.
• Structured post-event nurture to convert booth conversations into pipeline.

03The Results

The booth drew 1,500+ visitors and generated 300+ new leads and 236 new social followers, with a 30% year-over-year lift in engagement, turning a high-traffic week into a structured pipeline of qualified conversations.